SIFTFLATION IS REAL - Have You Been Buying Cut Kava?

SIFTFLATION IS REAL - Have You Been Buying Cut Kava?

With rising costs due to inflation around the world, it is becoming more and more common for businesses to cut the kava they sell to increase profits and stay price competitive in a saturated kava market.

One of the most common ways Siftflation happens is when full spectrum traditional kava root powder is sifted into two different products: Micronized kava and mostly just Kava Makas. Sifted micronized kava then gets sold at a premium and the kava makas (trash by-product) gets labeled and sold as a cheap kava root powder.  This common practice benefits the business while misleading the consumer who unknowingly spends more to buy a processing by-product thinking it is traditional kava root powder. 


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